Top 5 Beauty Retail Apps on Android in Poland Q4 2021

In the fourth quarter of 2021, the performance of the top five beauty retail apps on the Android platform in Poland showed diverse trends in downloads and active users. Below is a detailed look at how these apps fared during this period.

Hebe - zdrowie i piękno experienced consistent growth in weekly downloads. Starting at 9.4K in late September, downloads peaked at around 16.1K by the end of December. Weekly active users also saw a steady rise from 110K to approximately 128K over the quarter.

Douglas – Parfüm & Kosmetik had a notable increase in weekly downloads, beginning at 8.8K in late September and reaching a high of 16.6K in the week leading up to Christmas. Active users followed a similar upward trend, growing from 31.9K to about 43.5K by mid-December.

Nutridome - sklep kosmetyczny showed a significant spike in weekly downloads towards the end of the quarter. From a modest 640 downloads in late September, the app surged to 18.4K in the last week of December. However, there is no available data on active users for this period.

Poprzednia wersja - Sephora saw fluctuations in its weekly downloads, peaking at 10.1K in late November before dropping to 2.3K by the end of December. Active users reached a high of 20.4K in late November but declined to 13K by the end of the quarter.

Notino: perfumes and cosmetics had relatively stable weekly downloads, with a slight peak at 2.5K in late November. Active users remained steady throughout the quarter, starting at 4.9K and ending at approximately 5.1K.

For more detailed insights and data on app performance, visit Sensor Tower.